Our typography researchs led us to designer and design history Paul Shaw’s study of types used on graves in New England in the 18th century. The front visual is a rubbing of Captain Sheperd Blanchard’s gravestone, who was buried in 1848.
The word DIED, carved in capital letters, appeared in shaded Fat Face type, a common typeface of the 19th century’s commercial print work. Shaw’s study focused on the multiples fonts that were chosen on graves at that time, and the potential connection between sepulture and graphic arts.
On the back of the hoodie, we focused our attention to another part of the grave, that is to say the wreath that is placed at the tomb. We leave colorful flowers to pay respect to the deceased, as reminder of their life.
The contrasting aspect and colors between the living flower that will inevitably fade and the toughness, durability and coldness of the stone also inspired the visuals. DIED is boldly stuck up on the chest, as if it read “Dead inside”, carrying the mysteries and secrets of a deceased individual.
MADE IN FRANCE