We wanted to consider the starting point of the information, where the information is at its purest form, unaltered.
The antenna represents the relay between the different structures. Its role is to broadcast the information. The point is not to relay an inaccurate information to the audience.
The logo reads RELAYING THE ESSENTIAL DELAYING THE REST: the need for individuals to receive and assimilate the authentic information in a free and unimpaired way is key.
”THE REST“ designates what’s secondary or contrary to the core information: we don’t need the nonsense and we hate being lied to.
The front of the hoodie reads SENSE STATIC in a distorted shape, implying that most information we get today is modified, unverified: chatters, gossips, hearsays.
MADE IN FRANCE